The 2021 Lagos International Trade Fair (LITF) held between November 5 and November 14 at Tafawa Balewa Square (TBS) Lagos. It is the biggest trade fair in Nigeria and in the West and Central Africa sub-region with over 200,000 visitors across the globe. The Dangote day was on the 10th of November, 2021.
Consumers were sampled throughout the fair, with different products, as well as sales of product items in general. It was a successful event as consumers applauded the brand for rewarding them with product items and branded gift item.